Best Practices for Effective eCommerce Design

by Smart Merchandiser May 18, 2016 0 Comments

With the countless distractions and online shopping alternatives available to today’s ecommerce customer, if you don’t capture their attention immediately, they’re likely to lose interest and move on. And that’s why strong design and effective merchandising are so crucial to the success of your online business. Here are a few key tips on best practices when it comes to ecommerce design.

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4 Money Saving Tips for eCommerce Inventory Managers

by Smart Merchandiser May 02, 2016 0 Comments

Good inventory management is the cornerstone of any successful eCommerce enterprise. The smoother and more efficient your inventory management system, the less likely you are to run into costly errors and setbacks. So here are a few key tips for better inventory management:

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How to Use Social Media Analytics to Help with eCommerce Management for your Business

by Smart Merchandiser April 25, 2016 0 Comments

Social media is playing an increasingly vital role in the realm of eCommerce merchandising and online shopping. Every decision that a company makes is based on the habits of a core group of consumers. This extends to what products customers browse online, what they’re doing on Facebook, and who’s following whom on Twitter. Social media is just one of the many important tools that bleed into eCommerce analytics, fueling a company’s decision on where to spend their money.

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4 Upselling Tips for eCommerce Management Professionals

by Smart Merchandiser April 20, 2016 0 Comments

It’s well known that when it comes to running an online business, repeat customers are far more valuable than new ones. According to a recent report by Adobe, 40 percent of eCommerce revenue comes from repeat shoppers. And since these customers make up such a small percentage of total visitors (just eight percent), marketing departments would need to bring in five to seven new customers in order to match the purchasing power of just one repeat shopper. This means that if you aren’t focusing a significant amount of attention on your existing customer base, you could be missing out on some serious revenue.

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How social media can influence merchandising

by Smart Merchandiser March 07, 2016 0 Comments

So you hired a savvy kid straight out of college to run your social media and you have thousands of followers who just love your posts, but you are not seeing much of a return on your social media efforts. This most likely means you aren’t taking the feedback provided by social media and applying it to your merchandising efforts. By tracking social media buzz, you can help predict which products will be best sellers and feature them on your eCommerce store. If these trending items are hidden on your site, consumers may be very disappointed when it is not easy to find these popular items that drew them to the site in the first place.

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‘Tis the Season for Daily Merchandising

by Smart Merchandiser November 12, 2015 0 Comments

The holiday season is the highest inventory turnover time of the year. As inventory levels change, so should your eCommerce store. Time and time again, we stress the importance of moving items with low inventory to the bottom of the page so that such products are not taking up prime spots on your online store. This is even more important during the holiday season when the hottest items can be depleted in a matter of hours. This is why it is recommended to merchandise your online store daily this holiday season. In addition, trends are constantly changing. One day a product has no sales and the next it is featured on a talk show as the best gift for dads this season, immediately making it a hot item that needs to be featured.

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Zobrist Consulting Group Launches Enhanced IBM® Commerce on Cloud Offering - the Ultimate Solution for Mid-market Retailers

by Smart Merchandiser November 06, 2015 0 Comments


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Why the Hype around SaaS?

by Smart Merchandiser October 29, 2015 0 Comments

Even the most tech savvy of us get frustrated with big updates and new software releases. The interface is different, you can’t find what you are looking for and you have to relearn the software you were just getting used to. Not to mention the download and set up process requires blocking out serious time with the IT department to get it all set up.

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Holiday Hint #1

by Smart Merchandiser September 22, 2015 0 Comments

Finding just the right present to give to that special someone is often the toughest part of the holiday season. The only thing that is worse is finding the perfect gift, only to discover that it is out of stock. You now have your heart set on that gift and won’t be happy until you get it! This scenario is played out in the classic Arnold Schwarzenegger Christmas movie, Jingle All the Way. In the movie, Schwarzenegger has his heart on finding his son a Turbo Man action figure, the most popular toy in town, which is sold out everywhere. He goes on a mission to find the toy and stops at nothing. Do not make your customers go through the same mission to get your products this holiday season!

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The Right Color, the Wrong Size

by Smart Merchandiser September 10, 2015 0 Comments

As a customer, there is nothing more frustrating than finding an item you love only to realize the store doesn’t have your size in stock. For example, we have all found ourselves going through discount racks and finding several items that we love, only to realize they are all size XXL. You finally give up and leave the store empty handed.

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