The holiday season is the highest inventory turnover time of the year. As inventory levels change, so should your eCommerce store. Time and time again, we stress the importance of moving items with low inventory to the bottom of the page so that such products are not taking up prime spots on your online store. This is even more important during the holiday season when the hottest items can be depleted in a matter of hours. This is why it is recommended to merchandise your online store daily this holiday season. In addition, trends are constantly changing. One day a product has no sales and the next it is featured on a talk show as the best gift for dads this season, immediately making it a hot item that needs to be featured.