The Top 3 Things You Need to Optimize Your Site TODAY

by Smart Merchandiser July 16, 2015 0 Comments

For many of today’s retailers, a customer’s first impression (and maybe their only impression) of your brand is of your eCommerce site. How you present yourself online and how smoothly and seamlessly your store functions determines whether or not you’ve engaged with your new best customer or turned a casual shopper towards one of your competitors.

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Dive a Little Deeper: Retailers’ Need for Big Data Analytics

by Smart Merchandiser July 14, 2015 0 Comments

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How Does Social Media Contribute to Retail’s New “Word of Mouth” Sphere of Influence?

by Smart Merchandiser July 09, 2015 0 Comments

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The Secret to Designing a Better Customer Experience

by Smart Merchandiser July 07, 2015 0 Comments


Louis C.K. has a bit in his comedy special, "Hilarious," where he discusses the average American's unreasonable expectations regarding customer service during the average flight.

Upon hearing of a person's frustration at waiting 40 minutes on a runway before taking off, he says, "What happened then, did you fly through the air like a bird, incredibly? Did you soar into the clouds, impossibly? . . .You're sitting in a chair in the sky."

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eCommerce Color Management: It's Not Easy Being Green (or Mantis or Emerald)

by Smart Merchandiser July 01, 2015 0 Comments


When Kermit the Frog sang about the difficulties of being "green," he wasn't in any position to change his color situation. Frogs are after all—green. And eventually Kermit found solace and satisfaction in both his color and himself.

But if Kermit were an online retailer today, changing colors and other attributes for products in his online store could easily send him into another existential color crisis.

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The Hidden Impact Inventory Management has on End-of-Season Sales

by Smart Merchandiser June 26, 2015 0 Comments

Maybe no one knows better than eCommerce retailers that too much of a good thing can be disastrous. When a buyer’s forecast overshoots the mark, inventory can pile up in warehouses and mean big losses when products don’t move off the shelves as quickly as anticipated.

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4 Critical Customer Engagement Tactics Every Merchandiser Should Know

by Smart Merchandiser June 23, 2015 0 Comments

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4 Tips for Improving Checkout Usability and Beating Shopping Cart Abandonment

by Smart Merchandiser June 19, 2015 0 Comments

There are few images more illustrative of urban decay than the lone, overturned abandoned shopping cart, tossed aside against broken concrete with no one around to push it, fill it or even set it aright.

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The Top 4 Advantages of Managing Your Online Catalog with a Visual eCommerce Tool

by Smart Merchandiser June 16, 2015 0 Comments

Overseeing the creation, implementation and maintenance of an online product catalog doesn’t have to be an overwhelming experience. With the right resources and tools in place, designing and optimizing the best layout for your digital retail front can be a rewarding and seamless experience.

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What a Teen Wants: A Digital Merchandiser's Guide for Effective Back to School Campaigns

by Smart Merchandiser June 11, 2015 0 Comments


Ever since the word was coined somewhere between the 1920s and the 1940s, "teenagers" have occupied the wild space between childhood and adulthood with both confidence and anxiety.

Looking to stand out from the crowd, the average teen is also surprisingly desperate to fit in, cultivating a sensitivity to peers' opinions. The period of time between ages 13 and 19 is complex, making marketing to teens an exercise that requires a trained hand, loads of data, and a set of tools to gain insight into it all.

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